IEG brought our Oculus VR Pods and Real Sports Arena to Super Bowl’s Esquire Magazines pre- party at Dunlavy’s in Houston Texas. Guests were able to immerse themselves in a Virtual Football Stadium and play some real time football. Our Real Sports Arena allowed guests to test their skills and measured accuracy of football throws through a virtual stadium. Scores were kept and winners were rewarded with prizes with this interactive promotion. Customization and Branding was also displayed internally through the games and full wraps on each of the Virtual Reality Games. Having a big event promotion? Call us for ideas.
Bringing AWS re:Invent Into the Future with a Holographic DJ
When Factory360, a creative marketing agency renowned for its trailblazing experiential strategies, envisioned a unique entertainment experience for Amazon’s re…