At a show built around mobile growth, standing out takes more than a sharp booth and a smart message. You need something attendees can spot from the aisle, understand instantly, and want to try for themselves.
At MAU 2026 at MGM Grand Las Vegas, RevenueCat brought that thinking to the show floor while promoting Sub Club, its podcast for people building, scaling, and growing subscription apps.
A Growth Story Attendees Could Step Into
Subscription growth is a climb. More users, stronger retention, smarter revenue, better data. The path is competitive, measured, and always moving upward.
To bring that idea to life, we helped RevenueCat activate the booth with our Augmented Reality Climbing Wall.
The tie-in was immediate. Attendees stepped up, reacted in real time, chased a higher score, and physically climbed toward the same idea Sub Club explores: what it takes to grow.
Built for Competition and Repeat Traffic
The experience gave attendees two ways to play: solo or head-to-head against a partner.
That flexibility made it easy for different types of attendees to join in. Some wanted a quick challenge. Others wanted the matchup. Once the custom leaderboard came into play, the booth had a reason for people to return.
The top five scorers were displayed throughout the day, with a daily prize going to the highest scorer. It created a simple loop: play, check the board, try again, bring someone back.
Why It Worked on the MAU Show Floor
MAU brings together growth, product, marketing, and revenue-minded teams. These are people who understand testing, benchmarks, rankings, and performance.
A climbing challenge with a live leaderboard spoke that language without needing a long explanation.
It also gave RevenueCat’s booth movement, visibility, and crowd energy. Even attendees who were not playing had something to watch, which helped the booth feel active from the aisle.
From Podcast Promotion to Brand Memory
RevenueCat could have promoted Sub Club with signage alone. Instead, they gave attendees a reason to engage with the message.
The Augmented Reality Climbing Wall made the idea of growth feel immediate, competitive, and memorable. It connected the podcast to the audience in a way that felt right for the brand and right for the room.
At MAU 2026, RevenueCat did more than talk about helping subscription apps climb higher. They let attendees feel the climb for themselves.
RevenueCat helps app teams build, manage, and grow in-app purchases and subscriptions across iOS, Android, and the web. Its platform gives developers and growth teams the tools to manage customer data, understand revenue performance, and make subscription growth easier to track, test, and scale.
MAU Vegas brings together mobile app growth leaders for product discovery, expert insights, networking, and conversations around what it takes to build and scale modern app businesses. Hosted at MGM Grand Las Vegas, the conference attracts the teams shaping mobile growth across performance, product, creative, data, brand, lifecycle, and engineering.
