Every fall, AFP unites the brightest minds in corporate finance, treasury, and payments. This year’s conference at The Grand Boston was all about transformation—how emerging technology is reshaping the financial landscape. So when BNY came to Interactive Entertainment Group, the goal was clear: create an experience that visually captured the evolution of finance itself.
AI Photo Booth: A Personalized Glimpse Ahead
Known for redefining how institutions move, manage, and invest money, BNY wanted to show that innovation isn’t just in their services—it’s part of their DNA. Enter our AI Photo Booth, a customizable experience that merges creativity with cutting-edge tech. Together, we translated BNY’s tagline—“Where Finance and Future Converge”—into an interactive activation that invited attendees to step into that convergence themselves.
Guests were guided through a custom UX where they selected one of four AI-generated styles: Where Finance and Future Converge, Hologram, Fenway Future, or Silhouette. Each style reimagined the attendee in a different futuristic context, transforming a simple headshot into a conceptual portrait of tomorrow.
Innovation with a Branded Finish
Every image was bordered with a custom BNY frame, maintaining brand cohesion across styles while making each output feel uniquely personal. Attendees could instantly text, email, or print their photo—turning a few seconds of engagement into lasting digital (and physical) touchpoints.
At AFP 2025, BNY didn’t just predict where finance is headed. They invited everyone to picture themselves right in the middle of it.
BNY is a global financial institution dedicated to powering the future of finance through technology, insight, and connection. With a legacy of innovation, the company continues to evolve how businesses and investors move and manage money worldwide.
AFP is the leading annual conference for treasury and finance professionals, drawing thousands of attendees from around the world. The event provides a platform to explore emerging trends, share expertise, and connect with the technologies shaping what’s next for the industry.
