Bringing AWS re:Invent Into the Future with a Holographic DJ
When Factory360, a creative marketing agency renowned for its trailblazing experiential strategies, envisioned a unique entertainment experience for Amazon’s re…
Touchdowns & Tech: Elevating the Michigan-Ohio State Rivalry with Multiball LED
In the world of college football, the Michigan vs. Ohio State game stands as a titan of rivalries. This year’s encounter was no less epic, with Michigan securin…
Spring Semester in Disguise: Winter Wonders to Warm Up Your Campus Events
As the so-called “spring” semester continues to masquerade in winter’s attire, we see an opportunity to turn this seasonal deception into a cause for celebratio…
As we reflect on the past year, it’s clear that it’s been nothing short of extraordinary for Interactive Entertainment Group. Our journey through the year has b…
A New Playing Field: Insights from the BizBash Sports Summit
The BizBash Sports Summit is a pioneering event dedicated to the sports event industry, bringing together top professionals and thought leaders to share insight…
In the dynamic world of corporate events, making a memorable impact is paramount. This is precisely where we stand out, as demonstrated in our recent collaborat…
6 Reasons January is the New December for Holiday Parties
January is fast becoming the go-to month for hosting corporate holiday parties. Here’s why this shift makes perfect sense, offering a unique blend of practicali…
6 Game-Changing Sports Activations to Inspire Your 2024 Events Strategy
The world of sports marketing is constantly evolving, and 2023 was a year marked by innovative activations that not only captivated audiences but also set new b…
Elevating Corporate Events with Strategic Entertainment: A 2024 Outlook
As we forge ahead into 2024, the landscape of corporate events is witnessing a significant transformation. Entertainment, once viewed as a peripheral aspect, ha…
The Future Is Festive: Your Next-Level Holiday Party Checklist
Ah, the holiday season: a time of traditions, mistletoe, and ugly sweaters. As you prepare for your annual bash, it’s time to put aside conventional notions o…
