When Dock set out to cap off the world’s biggest retail week in style, they didn’t just throw a party—they created a moment. The Dock Boat Experience, now in its third edition, transformed the OnThe Empire Cruises Timeless Boat into a floating hub of networking, insights, and next-level tech under the Manhattan skyline. With over 170 partners, prospects, and customers on board, it was an evening of connection, celebration, and cutting-edge activations. And when it came to making waves with innovation, we were thrilled to help Dock take things up a notch.
To reinforce Dock’s commitment to innovation, we introduced a show-stopping digital experience: our Proto Hologram. This wasn’t just another tech display—it was a fully immersive holographic activation that let attendees see themselves as life-sized holograms in real-time. Guests posed in a designated area and instantly appeared as a hologram just a few feet away inside a giant white box, creating an unforgettable futuristic illusion. It was a seamless blend of reality and digital connection, embodying the very essence of Dock’s mission to transform financial power on a global scale.
Innovation Meets Connection on the Hudson
The Dock Boat Experience wasn’t just about spectacle—it was about fostering meaningful relationships. Bringing together key industry players, including RPE – Retail Payment Ecosystem, Credits Brasil, and CDL São Paulo, the evening created a space for exchanging ideas, discussing global retail trends, and looking ahead to the future of financial solutions. Against the backdrop of the New York City skyline, guests didn’t just witness the future of fintech—they stepped into it.
Why Experiences Like This Matter
Trade shows and conferences provide the foundation, but it’s unique, immersive experiences like this that solidify connections and leave lasting impressions. By incorporating experiential technology like the Proto Hologram, Dock didn’t just talk about innovation—they demonstrated it in real-time, giving guests a firsthand look at the possibilities of cutting-edge engagement.
As Dock continues to push boundaries in the retail and fintech space, we’re proud to have played a role in elevating their vision at NRF 2025. Until next time, we’ll be here, crafting the next unforgettable experience.
