The MGMA Annual Conference is the epicenter for medical practice leaders, bringing together administrators, healthcare professionals, and industry vendors. This year, attendees converged in Denver from October 6-8, 2024, for three days packed with insights on healthcare administration, practice management, and patient experience. The conference floor featured booths showcasing everything from the latest healthcare tech to innovative patient financing solutions. For Mindshare, it was the perfect opportunity to spotlight Care Credit’s mission of making healthcare financing accessible through an interactive, memorable experience.
Captivating Attendees with an Interactive Twist
Imagine a bustling conference of healthcare administrators, doctors, and managers, all focused on discussing the latest in healthcare management. Among the standard booths and branded pens, Care Credit’s space stood out. The Giant Operation Deluxe—a supersized twist on the classic game—drew attendees in, not just with its impressive size but with the nostalgia of a game everyone remembers (and a steady hand everyone wishes they had).
For three days, this mega-sized operation game, complete with life-size tweezers and playful anatomy parts, invited MGMA attendees to test their precision skills. It was more than just a game; it was a thematic bridge to Care Credit’s mission of providing accessible healthcare financing options. Much like the game, handling healthcare finances can require a steady hand, a bit of focus, and a careful approach. The experience resonated deeply with attendees, who found themselves laughing and engaging as they tackled the game’s quirky challenges.
Sparking Conversations and Genuine Engagement
The Giant Operation Deluxe transformed Care Credit’s booth from a simple display to a buzzing center of attention. Attendees gathered around to watch others try to remove a “Funny Bone” or tackle the daunting “Wrenched Ankle.” In an environment often defined by presentations and business cards, the playful challenge sparked genuine engagement. For Mindshare, the activation did exactly what it set out to do: drive foot traffic, prompt conversations, and leave a lasting impression on potential partners.
A Lasting Impact Through Interactive Experience
Care Credit is a leading healthcare financing solution that empowers patients to manage out-of-pocket medical expenses with ease. Accepted by hundreds of thousands of providers across the U.S., Care Credit offers patients a flexible way to pay for treatments, procedures, and wellness needs not covered by insurance. From routine checkups to specialty care, Care Credit’s financing options provide peace of mind, allowing patients to prioritize their health without financial strain.
The MGMA Annual Conference is a premier event for medical practice leaders, bringing together healthcare administrators, executives, and industry experts from across the country. Focused on advancing medical group management, the conference offers attendees access to the latest insights on healthcare administration, policy, and innovation. Through a dynamic lineup of keynotes, workshops, and networking opportunities, MGMA provides a platform for professionals to connect, share knowledge, and explore new solutions that enhance patient care and operational efficiency in the healthcare sector.
