At this year’s IAPP Global Privacy Summit, CHEQ turned compliance education into an interactive experience—with a nostalgic twist that drew the right kind of attention.
Introducing: The CHEQ-Up
We partnered with CHEQ to reimagine our Giant Operation Deluxe into The CHEQ-Up—a custom-branded version of the classic game designed for privacy pros. The result? A hands-on activation that turned technical concepts into memorable metaphors.
Branded Inside and Out
Wrapped in CHEQ’s signature purple, pink, and white, the unit was fully aligned with their booth aesthetic. But the real hook was in the details. Each “ailment” in the game was relabeled to reflect a compliance challenge—and how CHEQ solves it.
Compliance, Gamified
Wrenched Ankle → Seamless Policy Enforcement
Because outdated processes trip you up—CHEQ automates them.Sticky Fingers (Hand area) → Third-Party Martech Risk
Unwanted hands in your data? CHEQ helps keep them out.Butterflies in Stomach → Non-Compliant Cookies
That uneasy feeling? It’s what CHEQ eliminates with real-time cookie compliance.Funny Bone → Data Breach
Breach anxiety is no joke—CHEQ delivers proactive protection.Broken Heart → Privacy Violation
Trust gets broken when privacy fails—CHEQ helps keep it whole.
Operate with Ease
The booth’s anchor message, Operate with Ease, was more than a slogan—it was a promise. Reinforced through gameplay and visuals, CHEQ’s value prop was crystal clear:
Control & Enhance Data Collection
Automate Compliance Enforcement
Mitigate AI & 3rd Party Martech Risk
Reliable Support You Can Trust
Wrapping Up
At IAPP, The CHEQ-Up gave attendees a fresh take on real-time compliance—hands-on, metaphor-driven, and impossible to miss. The activation helped showcase how CHEQ turns complex challenges into streamlined solutions, while the team on-site made privacy protection feel a little more proactive—and a lot more engaging.
CHEQ is the leader in go-to-market security, helping brands protect their data, enforce compliance, and mitigate risk across AI and third-party martech ecosystems. By delivering real-time solutions for data collection, policy enforcement, and privacy protection, CHEQ empowers businesses to operate with confidence in an increasingly complex digital landscape.
