The LPL Focus 2024 conference, hosted at the iconic San Diego Convention Center, was more than just a business meet-up; it was a dynamic blend of learning, networking, and next-level entertainment. Every year, LPL Financial, the largest independent broker-dealer in the U.S., gathers financial professionals to explore the latest industry trends, innovations, and strategies to elevate their practices. But in 2024, thanks to the masterminds at GES, this event reached new heights—bringing the sun, surf, and shareable moments right into the convention center.
GES is no stranger to creating unforgettable experiences. As a global leader in experiential marketing, GES specializes in transforming events into impactful moments that resonate. Their expertise spans everything from design and logistics to technology-driven activations, making them the go-to partner for large-scale events like LPL Focus. For this year’s conference, GES partnered with us at Interactive Entertainment Group to curate immersive experiences that went beyond the standard conference fare—turning the event floor into a vibrant playground that embodied LPL’s innovative spirit.
What’s a San Diego conference without some surf vibes? GES brought the West Coast energy indoors with our Virtual Surfing Simulator, allowing attendees to catch a wave without leaving the convention center. This experience was more than just fun—it symbolized riding the waves of change in the financial world, perfectly aligning with LPL’s mission to help advisors embrace new opportunities. Fully branded to reflect LPL’s sleek design, the simulator was an instant hit, offering a thrilling break from the conference grind.
GES knew that this event needed something that stood out, so they transformed our 360 Photo Booth into a “Kicks Cam”—a playful twist that allowed attendees to show off their kicks in a dynamic, rotating video. This activation wasn’t just about capturing stylish footwear; it was a clever nod to LPL’s message of standing strong in a competitive market. With every spin, attendees were reminded that every step counts, both in fashion and finance.
In a world where every moment is worth sharing, the Infinite Photo Booth was the perfect fit for LPL Focus 2024. Custom-branded with LPL’s logo and messaging, the booth allowed attendees to instantly share their photos via text, email, or social media—extending the conference’s reach beyond the convention walls. This booth wasn’t just a photo op; it was a real-time connection tool, ensuring LPL’s brand was front and center both at the event and online.
Every standout element of LPL Focus 2024 was made possible by the visionaries at GES. Their ability to blend creativity, technology, and flawless execution turned the conference into a vibrant and engaging environment that truly reflected LPL’s brand values. From riding virtual waves to capturing share-worthy moments, GES proved once again why they’re the go-to experts for experiential marketing, bringing to life not just an event, but an experience that attendees will remember long after the final session.
GES is a global leader in experiential marketing, specializing in creating immersive events and brand activations that leave a lasting impact. With a rich history of transforming traditional events into extraordinary experiences, GES offers a full spectrum of services, including strategic planning, creative design, cutting-edge technology, and flawless execution. From trade shows and conferences to live events and brand engagements, GES is the driving force behind some of the world’s most memorable events, making them the go-to partner for brands looking to captivate, connect, and inspire their audiences.
LPL Focus 2024 is LPL Financial’s flagship conference, held annually to bring together financial professionals, industry experts, and LPL leaders for a multi-day experience of learning, networking, and innovation. Hosted at the San Diego Convention Center, the event is a hub for exploring the latest industry trends, technologies, and strategies that help advisors grow their practices and better serve their clients. With a mix of keynote speakers, breakout sessions, and hands-on activations, LPL Focus is designed to empower financial advisors to embrace the future of finance, connect with their peers, and gain the insights needed to elevate their businesses to new heights.
