When UKG set up shop at Payroll Congress, they didn’t just show up—they showed off, with help from a certain wise (and witty) figure in a crystal ball.
At Booth #1621, we helped UKG turn heads and turn traffic into real engagement with our Zoltar Fortune Telling Machine. Fully customized with branded fortune tickets, this iconic booth attraction predicted more than just fun—it forecasted a steady flow of attendees and boosted brand recall.
How It Worked
Attendees lined up to hear what Zoltar had to say—and walked away with more than fortunes.
Custom Zoltar Tickets: Branded with UKG messaging, fortunes tied back to workplace culture, people strategy, and payroll predictions.
Hourly Demos: With consistent programming throughout the day, Zoltar helped drive attention to UKG’s solutions and invited attendees into deeper conversations.
Strategic Integration: Zoltar wasn’t just entertainment—it was a magnet, pulling attendees into personalized, on-brand moments that made the booth memorable.
Why It Worked
UKG (Ultimate Kronos Group) is a leading provider of HR, payroll, and workforce management solutions designed to help organizations put people first. With a focus on employee experience and business efficiency, UKG empowers companies to build cultures of trust, flexibility, and belonging.
Hosted by the American Payroll Association, Payroll Congress is the premier event for payroll professionals, bringing together thousands of industry leaders for cutting-edge insights, hands-on training, and networking. The conference covers the latest in compliance, technology, and strategy—making it the perfect platform for innovators like UKG to showcase their solutions.
