On April 5, CPKC Stadium in Kansas City played host to more than just a match—it became the launchpad for fans to step into the spotlight. As part of MexTour, where the Mexican Women’s National Team faced off against Jamaica, the Fan Fest experience delivered a next-level blend of tech and team spirit. The activation was produced by PrimeTime Sports, who trusted us to help bring their immersive vision to life.
At the center of it all? AT&T, whose tagline “Conectar Lo Cambia Todo” (“Connecting Changes Everything”) wasn’t just a motto—it was the mission.
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The interactive experience featured our AI Photo Booth, built on the sleek design and smart functionality of our mirror booth. Here’s how it worked: attendees posed for a headshot and watched themselves become part of the team—all through the magic of AI.
The final result? A high-resolution, ultra-realistic image delivered instantly via text and also printed onsite. Each photo included a custom footer featuring MexTour and AT&T branding, seamlessly blending fan experience with brand storytelling.
PrimeTime Execution
The entire activation was produced by PrimeTime Sports, who tapped us to bring their creative vision to life. With a clear focus on connectivity, identity, and celebration, this was more than a photo booth—it was an emotional touchdown, delivered with digital flair.
For fans, it was a once-in-a-lifetime chance to suit up, show off, and quite literally step into the game. For brands, it was proof that the right experience doesn’t just entertain—it connects, transforms, and sticks.
PrimeTime Sports is a leading sports marketing agency specializing in creating premium events that connect brands with passionate fanbases. Known for producing dynamic experiences across soccer, baseball, and beyond, PrimeTime Sports brings together athletes, audiences, and sponsors through culturally relevant, high-impact activations. Whether it’s MexTour or match-day fan fests, they deliver moments that stick.
MexTour is the annual U.S. tour for Mexico’s National Teams, designed to bring the energy and passion of Mexican soccer to fans across the country. With matchups hosted in iconic American stadiums, MexTour offers a unique opportunity for fans to experience the excitement of international play, celebrate cultural pride, and connect with their favorite teams in unforgettable ways.
AT&T is a global leader in telecommunications, connecting people through wireless, broadband, and next-gen technology. Their brand message, “Conectar Lo Cambia Todo” (“Connecting Changes Everything”), reflects a commitment to creating meaningful connections—whether through communication, culture, or unforgettable experiences. At events like Fan Fest, AT&T brings this message to life by using innovation to turn spectators into participants.
