When PwC set out to make an impact at their recent show in Nashville, TN, they chose an activation that aligned seamlessly with their Responsible AI platform. Hosted at the Gaylord Hotel, the booth focused on delivering an engaging and memorable experience while staying true to PwC’s simple and professional branding.
To elevate their presence, PwC featured our VR Racing Chairs. The setup included two racing chairs on a sleek, custom-branded platform and a live leaderboard showcasing the top five racers. This immersive experience combined the thrill of competition with PwC’s messaging, embodying their human-led, tech-powered AI vision.
Making an Impact with Purpose
PwC’s straightforward branding approach let the experience itself take center stage, creating a space where attendees could fully immerse themselves. The VR racing chairs drew a steady stream of visitors, sparking conversations and leaving a lasting impression that connected back to PwC’s AI expertise.
Crossing the Finish Line
PwC (PricewaterhouseCoopers) is a global leader in professional services, specializing in delivering innovative solutions in assurance, consulting, and tax. With a commitment to building trust and solving critical challenges, PwC combines industry expertise with cutting-edge technology to help businesses navigate an evolving landscape. Their Responsible AI initiative exemplifies their commitment to human-led, tech-powered innovation.
