Sam’s Club kicked off the holiday season the right way with its Merry-Ville Pop-Up, featuring a variety of family-friendly winter activities. From ice skating performances to photo-ops with Mr. Claus, members of the Santa Clarita community dove right into the spirit of the season. Speaking of diving, our Giant Human Claw Machine made a special appearance, prompting community members to plunge into a pit of tempting presents. From stuffed animals to inflatable candy canes to mystery boxes and beyond, community members attempted to grab some merry as they were lowered down into a jolly abyss. Sam’s Club took its brand activation one step further with a fully customized façade, creating the illusion that the pit was one giant present. See the activation in action.
About Sam’s Club
Sam’s Club is the nation’s leading members-only warehouse. The company offers its 41 million members exceptional value on name-brand merchandise at “members only” prices for both business and personal use. Sam’s Club sells to small businesses such as restaurants, daycare centers, and offices, and also markets to individuals. Sam’s Club entered the warehouse club market in the mid-1980s, after Wal-Mart founder Sam Walton studied the success of other similar ventures.
MKTG is a full-service lifestyle marketing agency specializing in the live event and experiential space. The company has been in business for 25 years and their outlook is simple: The more human a brand can be, the more people will connect to it and value adopting it. They pride themselves in humanizing brands and connecting them to passionate communities everywhere.