Before the first goal was scored at Shoreline Park, attendees were already winning.
For the Desayuno All-Star Challenge—a McDonald’s–sponsored fan experience in collaboration with Loud and Live—the mission was clear: wake up soccer fans with more than just eggs and excitement. So how do you make breakfast an experience? You gamify it.
A Crane That Kicked It Up a Notch
To bring their vision to life, Loud and Live tapped us to deliver one of our most crave-worthy crowd magnets: the Prize Crane. Fully wrapped in red and emblazoned with the McDonald’s and Desayuno All-Star Challenge logos, the crane didn’t just look the part—it spoke the part. Literally. One side boldly asked, “¿Desayunaste?” (“Did you have breakfast?”).
Inside the pit? Dozens of squishy soccer ball stress balls, each a nod to the sport and the sweet satisfaction of scoring a win—no matter how early in the day.
Breakfast, But Make It an Experience
McDonald’s and LALIGA joined forces to make the Desayuno All-Star Challenge more than just a game. Fans were treated to FREE breakfast, interactive fan activations, and an exclusive meet & greet with LALIGA legend Guti. But beyond the soccer and celebrity, it was the unexpected touches—like our branded Prize Crane—that helped transform Shoreline Park into a pitch-perfect fusion of food, fandom, and fun.
Because let’s be honest: you don’t need caffeine when your brand activation pulls people in like gravity.
Loud and Live
Loud and Live is a live events and brand marketing company operating at the intersection of entertainment and culture. They specialize in creating high-impact experiences across sports, music, and lifestyle verticals.
Desayuno All-Star Challenge
The Desayuno All-Star Challenge is a soccer-themed fan event designed to kick off the day with energy and culture. The experience features interactive games, free breakfast, and appearances by LALIGA legends.
McDonald’s
McDonald’s is one of the world’s largest fast-food chains, known for its iconic menu and golden arches. The brand often leads large-scale community initiatives and sponsorships.
LALIGA
LALIGA is the premier professional football division in Spain, home to some of the world’s top soccer clubs. The league promotes global fan engagement through events, digital content, and brand collaborations.
