At Commodity Classic, the premier event for America’s leading agricultural producers, standing out isn’t just about having the best seed, the latest tech, or the most promising herbicide—it’s about creating an experience that sticks. This year, Corteva Agriscience took engagement to the next level with a custom Tower Mirror Booth, giving attendees a fun, interactive way to capture their moment at the show while reinforcing brand messaging in an instant.
The Backdrop: Commodity Classic & Corteva Agriscience
As the largest farmer-led, farmer-focused agricultural trade show in the country, Commodity Classic is where the latest innovations in farming take center stage. From cutting-edge equipment to game-changing crop protection solutions, the event at Denver’s Colorado Convention Center was a hub for industry leaders, innovators, and growers looking to stay ahead of the curve.
Enter Corteva Agriscience, a global agriculture company committed to advancing sustainable farming through science, technology, and innovation. With a portfolio spanning seeds, crop protection, and digital ag solutions, Corteva isn’t just participating in the future of farming—they’re shaping it. And at Commodity Classic, they needed a way to make their presence unforgettable.
A Branded Photo Moment with Staying Power
Corteva’s booth didn’t just draw in attendees—it gave them a reason to engage. With our Tower Mirror Booth, visitors struck a pose and chose from three custom-branded borders that aligned with both the event and the Corteva brand. One was a general frame celebrating Commodity Classic, while the other two featured “Pedal Medal,” a nod to Resicore Rev Herbicide, reinforcing its strength and effectiveness.
This wasn’t just a photo op—it was a branded takeaway, a social-sharing moment, and a subtle-yet-powerful reinforcement of Corteva’s messaging. Attendees weren’t just learning about Resicore Rev; they were framing themselves in it.
Why It Worked
- Visual Brand Reinforcement – Every shared photo became an organic advertisement for Corteva, extending their reach beyond the convention center floor.
- Engagement Beyond the Booth – The interactive nature of the Tower Mirror Booth transformed passive attendees into active participants, driving deeper connections with the brand.
- Sharable, Tangible Marketing – Whether attendees took home printed keepsakes or shared their branded shots on social media, the experience had lasting value beyond the event itself.
Final Takeaway
Corteva Agriscience is a global leader in agriculture, dedicated to advancing farming through innovation, technology, and science-driven solutions. With a diverse portfolio spanning seeds, crop protection, and digital agriculture, Corteva empowers farmers with the tools they need to maximize yield, protect crops, and promote sustainability. Their commitment to progress is rooted in helping growers produce more with less while ensuring the future of farming remains strong.
