At Snapdragon Stadium, the electrifying match between Manchester United and Real Betis on July 31st was more than just a game—it was a full-blown fan experience, thanks to a dynamic collaboration between Frias Agency and the event sponsor Trainline.
The heart of the activation was our custom Multiball LED Soccer Game, a gamified experience that captivated fans and highlighted Trainline’s tagline: “Your Ticket to Europe.” This immersive setup allowed fans to step into a virtual stadium and aim for the net, all while being surrounded by the vibrant energy of European travel destinations like Rome, London, Paris, and Edinburgh.
Gamification and Branding: A Winning Combination
The Multiball LED Soccer Game wasn’t just a hit for its engaging gameplay but also for its strategic integration of Trainline’s branding. The sponsor’s logo was prominently displayed as banners within the virtual stadium, reinforcing the connection between the game and the excitement of European travel. Even the virtual goalie donned a custom Trainline T-shirt, making every interaction a branding opportunity.
Fans eagerly lined up to test their skills, aiming to score goals against the backdrop of famous European landmarks. Each successful kick was not just a point on the scoreboard but a nod to the thrilling possibilities of train travel across Europe. This clever use of gamification resonated deeply with the audience, creating a memorable link between Trainline and the exhilarating world of soccer and travel.
Resonating with Fans
By merging the excitement of a high-stakes soccer match with the allure of European adventures, Frias Agency and Trainline delivered an unforgettable fan activation. It was a masterful blend of sport, travel, and technology, creating an engaging and impactful experience that left a lasting impression on everyone who participated.
Wrapping Up
Interactive Entertainment Group is proud to have been part of this innovative activation, demonstrating once again how our customized experiences can elevate brand engagements and resonate with audiences. Whether it’s through our Multiball LED Soccer Game or other interactive solutions, we’re committed to helping brands create unforgettable moments that connect with their audience in meaningful ways.
