When Wasserman took charge of the MCDC Closing Brand Night Party at the Molson Coors Distributors Conference, they had one goal in mind: to create an experience that would leave a lasting impression. With Molson Coors gathering its distributors for an epic celebration, Wasserman knew that a mix of interactive fun and brand engagement was key—and that’s where we came in.
Game Time: Wasserman’s Winning Play
To take the event to the next level, Wasserman brought in our Multiball LED, featuring a one-on-one shootout against a virtual goalie. One player at a time stepped up to the challenge, aiming to score while the crowd cheered them on. The interactive soccer game was fast, fun, and perfectly aligned with the celebratory energy of the night.
Wasserman’s Vision Brought to Life
Wasserman’s strategy to blend high-energy fun with meaningful brand engagement hit the mark. Our Multiball LED created an immersive, engaging experience that resonated with the Molson Coors brand, making it more than just a game—it became a central element of the night’s entertainment, keeping attendees engaged and excited.
Final Whistle: A Winning Collaboration
The success of the MCDC Brand Night was the result of great teamwork. With Wasserman’s creative direction and our technology, we delivered an unforgettable evening for Molson Coors. The mix of soccer, branding, and interactive fun ensured this was a night everyone would remember—a celebration that truly kicked off in style.
Wasserman is a global leader in sports, entertainment, and brand marketing. With a knack for crafting unforgettable experiences, Wasserman connects audiences and brands through dynamic events and activations. Their strategic approach to engagement ensures that every moment leaves a lasting impression, making them a trusted partner for some of the world’s most iconic brands.
Molson Coors has been at the forefront of the brewing industry for centuries, producing beloved beverages like Coors Light that are enjoyed around the world. With a rich history and a focus on quality, Molson Coors continues to innovate, ensuring that its brands remain staples in homes and at events everywhere. From its community-focused initiatives to large-scale conferences, Molson Coors is dedicated to bringing people together over a great beer.