Sponsorship activations aren’t just about visibility—they’re about connection. At the recent AT&T MexTour stops—Oakland (Sept 6), Nashville (Sept 9), and coming soon in Dallas (Oct 11)—Primetime Sports partnered with Interactive Entertainment Group to turn AT&T’s message, “Conectar LO CAMBIA Todo,” into a fan-first experience.
The Next Evolution in Fan Engagement
We’ve already powered the tour with our AI Photo Booth, transforming fans into digital soccer stars in real time. This season, the experience got an upgrade: the addition of our fully customized VR Foosball, branded exclusively for AT&T.
Together, these two activations did more than entertain—they created an immersive environment where fans could step into the game, both physically and virtually, while connecting with the AT&T brand on a personal level.
Our VR Foosball flipped the script on traditional gameplay. Decked out in AT&T branding, it let fans control players on a virtual pitch, immersing them in the thrill of soccer through next-level tech. It wasn’t just about playing—it was about stepping into AT&T’s story, making every kick, block, and goal a branded moment.
The AI Photo Booth has been a fan favorite throughout the tour, instantly transforming participants into pro-style soccer players. Whether striking a goal-scoring pose or celebrating a win, attendees walked away with shareable content that amplified both their excitement and AT&T’s reach across social media.
Why It Worked
Brand as experience: AT&T’s “Conectar LO CAMBIA Todo” became more than a slogan—it became something fans lived.
Built for sharing: Every highlight, whether a VR goal or AI-powered portrait, turned into organic content.
Deeper fan loyalty: Giving attendees a chance to play, pose, and post solidified AT&T as part of their MexTour memories.
Looking Ahead to Dallas
As the tour heads to Dallas on October 11, fans can expect the momentum to continue. With VR Foosball and the AI Photo Booth working in tandem, AT&T’s sponsorship footprint isn’t just visible—it’s unforgettable.
PrimeTime Sports is a leading sports marketing agency specializing in creating premium events that connect brands with passionate fanbases. Known for producing dynamic experiences across soccer, baseball, and beyond, PrimeTime Sports brings together athletes, audiences, and sponsors through culturally relevant, high-impact activations. Whether it’s MexTour or match-day fan fests, they deliver moments that stick.
MexTour is the annual U.S. tour for Mexico’s National Teams, designed to bring the energy and passion of Mexican soccer to fans across the country. With matchups hosted in iconic American stadiums, MexTour offers a unique opportunity for fans to experience the excitement of international play, celebrate cultural pride, and connect with their favorite teams in unforgettable ways.
AT&T is a global leader in telecommunications, connecting people through wireless, broadband, and next-gen technology. Their brand message, “Conectar Lo Cambia Todo” (“Connecting Changes Everything”), reflects a commitment to creating meaningful connections—whether through communication, culture, or unforgettable experiences. At events like Fan Fest, AT&T brings this message to life by using innovation to turn spectators into participants.
