At a conference packed with demos, decks, and deadlines, standing out takes more than another branded pen. So Infosys, with help from Freeman, decided to cool things down—literally. Their activation at ServiceNow Knowledge 2025 wasn’t just about presence. It was about presence with purpose. And yes, it involved something sweet.
The Unexpected Draw: Robo Ice Cream
We brought our Robo Ice Cream into the mix—an automated swirl machine that combined sensory delight with smart branding. Fully wrapped in custom graphics reading “Robo-Ice Cream for your woes? Sponsored by Infosys”, the machine turned heads before the first swirl even dropped. A built-in QR code encouraged attendees to scan and drop by the Infosys booth for a chance to win, giving the activation legs beyond the cone.
Bringing the Brand to Life
Infosys is all about solving complex challenges with elegant simplicity—a theme that fit perfectly with the unexpected delight of a robotic ice cream swirl. Just as Infosys helps streamline digital workflows through innovation, the seamless, automated dessert experience mirrored that same spirit of effortless execution. It wasn’t just a treat; it was an on-brand metaphor served cold.
Branding That Tastes Like Strategy
Every detail, from the messaging to the branded cups, was designed for impact. As the lines formed, conversations followed—about Infosys, about ServiceNow, and about where to get that next swirl. It wasn’t just a dessert—it was a gateway to engagement.
From Booth Traffic to Buzz
With Freeman helping translate the vision into reality, the activation delivered on multiple fronts: foot traffic, social shareability, and memorable interactions that aligned with Infosys’ innovation-forward reputation. Proof that sometimes, the best way to break the ice… is to serve it.
