When the 27th Annual IBI/The Conference Board Health and Productivity Forum brought leaders together to explore the intersection of workforce health, productivity, and benefits strategy, AON knew its presence had to be more than informational—it had to be experiential.
An Immersive First Impression
At the Marriot Marquis in Chicago, attendees were welcomed to AON’s activation with our AI Photo Booth, seamlessly wrapped in AON’s signature red. The branded border prominently displayed their logo alongside a clear call to action: “The Time for Better Benefits Decisions is Now.”
The journey began at the AI mirror itself, where a welcome screen invited attendees to “strike a pose. let ai handle the rest” while also prompting them to “explore the power of innovation with AON’s photo experience.”
Choose Your Chicago Adventure
AON’s goal was to not only showcase innovation but also tie the experience to its host city. Attendees selected their personalized AI-powered journey from three iconic Chicago backdrops:
The Chicago Skyline – a nod to the city’s architectural legacy
The Chicago Bean – symbolizing connection and reflection
Wrigley Field – where participants didn’t just appear at the stadium, but were digitally suited up in a Cubs jersey for a playful twist
Brand Storytelling Through Innovation
By weaving in recognizable Chicago icons and offering a level of personalization that went beyond a simple snapshot, AON transformed a traditional photo booth into a brand narrative. Each output doubled as both a keepsake and a conversation starter, reinforcing their message about making smarter benefits decisions through the lens of innovation.
Why It Worked
AON is a leading global professional services firm providing a broad range of risk, retirement, and health solutions. With expertise across data, analytics, and insights, AON helps clients make better decisions to protect and grow their businesses, workforce, and future.
The IBI/The Conference Board Health and Productivity Forum is the premier annual gathering for corporate leaders, HR professionals, and benefits strategists. Now in its 27th year, the forum convenes thought leaders to share research, best practices, and innovations that enhance workforce health, improve productivity, and drive better business outcomes.
