What do you get when you mix an eye-catching pastel swirl, a robotic vending arm, and a crowd of conference-goers with phones? Infosys found out with their our Robo Ice Cream. As part of Knowledge 2025, this Freeman-led activation melted hearts and lit up feeds.
When Al Hilal brought their activation to life in Miami, the experience didn’t stop at the turf. Interactive stations, like Multiball LED, turned fans into creators. On-field footage, team chants, and slow-motion replays? All prime for sharing. With content this compelling, the hashtag practically posted itself.
At Best Buy Achievers, Verizon teamed up with Sparks and Freeman to drop an Urban Hoops setup with custom branding and a live leaderboard. Each shot was more than just a game—it was a content moment, whether you were dunking, cheering, or checking the scoreboard for your provider’s rep.
Sometimes, the best strategy is giving people a version of themselves they’ve never seen. Mextour did just that by bringing back the AI Photo Booth. With filters that transformed portraits into stylized visuals, attendees walked away with instant digital keepsakes designed to be posted. No forced hashtags needed.
At Bitcoin 2025, Vaulta powered a sketch-your-face station run by our Robo Sketch. Custom cards featuring crypto slogans, logos, and digital finance messaging weren’t just a giveaway—they were a reason to pose. Four robots drew nonstop, creating a line and content loop that didn’t quit.
At FFL Orlando, Twiist and Sequel MedTech didn’t just show up—they showed out. With a superhero-themed spin on Roll-A-Ball and Robo Sketch caricatures, their booth became a scroll-stopper. Capes, catchphrases, and character-worthy portraits gave attendees plenty to post. The result? A feed full of heroes and a brand story built for virality.
At the 2025 NHL Draft Party, the San Jose Sharks gave fans more than a front-row seat—they gave them a reason to film. The Wipe Out surf simulator turned the SAP Center into a content goldmine, with Sharkie cameos, wipeout replays, and victory dances all riding the algorithm. No script, no prompt—just fans capturing the moment, one post at a time.
When Content Happens Organically, ROI Isn’t Far Behind
Want attendees to share your brand story without a prompt? Make it worth capturing. From immersive setups to eye-catching giveaways, these brands didn’t just plan experiences—they planned for amplification.
Looking to create something too good not to post? We’ve got a few ideas.
