Bringing the Energy to TIAA: A Custom Batak Pro Challenge in DC

March 5, 2025

When it comes to fostering engagement, competition, and a bit of friendly rivalry, few interactive experiences do it better than Batak Pro. At TIAA’s Washington, DC, office, we brought a custom version of the reaction-training challenge to life, turning their workspace into an electrified arena of speed, focus, and reflexes.

A Custom Experience, Fit for the Capital

This wasn’t your standard Batak setup. TIAA’s version featured a cityscape backdrop with bright lights, setting the stage for an energetic and visually striking experience. The customization didn’t just add aesthetic appeal—it reinforced the idea of staying sharp in a fast-paced world, much like navigating the financial landscape TIAA specializes in.

Each team member had the chance to test their reflexes, recording their top three scores for all to see. This leaderboard approach added an element of competition, encouraging participants to push their limits, improve their times, and strategize their movements. With every rapid tap, the energy in the room surged—proving that performance and precision aren’t just for the office but also for the game.

Why Batak? A Perfect Fit for TIAA

The Batak Pro Challenge isn’t just about quick reflexes—it’s about agility, adaptability, and keeping up with fast-moving targets. In a financial world that demands quick decision-making and sharp analytical skills, the game served as a fitting metaphor. The faster and more accurately players reacted, the better their scores—just like in business, where informed, timely actions lead to success.

Bringing Batak to TIAA’s office wasn’t just about play; it was about engagement, camaraderie, and an unforgettable experience that kept everyone on their toes. In a city that thrives on high performance, this challenge proved that the best results come when you’re locked in, focused, and ready for anything.

Want to inject energy into your next corporate event? Let’s build an experience that gets everyone talking—and competing.

TIAA (Teachers Insurance and Annuity Association of America) is a leading financial services organization specializing in retirement, investment, and insurance solutions. With a mission to help educators, healthcare professionals, and nonprofit workers secure their financial futures, TIAA has been a trusted name in financial wellness for over a century.

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