At ENDO 2025 in San Francisco, Ascendis Pharma partnered with Visual Communications to deliver more than just clinical insights. They dished out a branded experience that beat the heat and sparked conversation—powered by our Robo Ice Cream.
When Science Gets a Summer Makeover
Wrapped in a fully customized exterior that spotlighted TransCon Technology, Robo Ice Cream turned Ascendis’ booth into a destination. The messaging didn’t just live on a screen or flyer—it wrapped around a futuristic dessert experience that mirrored the company’s innovative approach to drug development.
From Flavor to Finish: An Experience That Delivered
Attendees were greeted by an interactive touchscreen prompting them to customize every swirl. They chose from two rotating flavors: cookies and cream on day one, and a refreshing dairy-free Georgia Peach on day two. Once the base was selected, guests were guided through a personalized topping experience—selecting from orange sprinkles, pink sprinkles, and butter crunch. For the final flourish, they picked a syrup: caramel, chocolate, or strawberry.
Why Robo Ice Cream Worked
Let’s face it—summer conference floors can be crowded, warm, and overwhelming. Robo Ice Cream offered a cool escape with a side of surprise-and-delight. But beyond that, it perfectly mirrored Ascendis’ message: thoughtful customization, smart automation, and a taste of what’s next. The swirl—not scoop—delivery added visual appeal and efficiency, keeping the line moving while giving every attendee a personal moment.
The Result? A Sweet Spot Between Engagement and Education
By tying brand messaging to a multi-sensory experience, Ascendis turned passive interest into active participation. While their technology fuels long-acting therapeutics, their booth proved they also know how to make a lasting impression in real-time.
From scientific innovation to soft-serve personalization, Robo Ice Cream helps brands serve more than a message—it helps them serve an experience.
