When Detroit DMC set out to elevate a hospitality event for Schneider Electric, they weren’t just planning a gathering—they were crafting an experience. Known for curating moments that matter, the team tapped us to help deliver something unexpected. A little tech. A little taste. And a whole lot of brand personality.
Foam with a Familiar Face
That extra layer came courtesy of our Branded Beverages. Detroit DMC worked with us to turn every beer into a branded canvas. Guests could choose from Schneider Electric’s Smooooth Operator logo (straight from this campaign) or upload their own image. The result? Personalized pours that sparked conversation and kept the branding flowing.
A Smooth Move by All Involved
With Schneider Electric’s innovation at the core and Detroit DMC’s event expertise leading the charge, the activation hit the sweet spot between clever and custom. A branded experience that didn’t just show up—it stood out.
Want to Pour Personality Into Your Next Event?
Detroit DMC is known for creating events that move people—literally and emotionally. With deep Motor City roots and a modern approach to hospitality, they specialize in experiences that bring brands to life.
Schneider Electric is a global leader in energy management and automation, delivering digital solutions that power homes, buildings, data centers, and industries around the world.
Schneider Electric’s Smooooth Operator campaign spotlights the seamless performance of their industrial automation solutions—with a wink. It’s all about working smarter, not harder, and doing it with style.
