Best Buy knows how to show appreciation—and Best Buy Achievers 2025 proved just that. Held at the Anaheim Convention Center, the annual event brought together standout employees and leadership for a blend of recognition, relaxation, and career growth. With exhibitor booths from tech titans like Amazon, Samsung, and Google, it was clear that brands were ready to show up—and stand out.
One that did just that? Verizon Wireless. Backed by Sparks and Freeman, Verizon took the court with an interactive experience that did more than just entertain—it connected.
Urban Hoops Meets Brand Strategy
Urban Hoops wasn’t just a game—it was a branding playbook in motion. Custom top and bottom signage made the setup unmistakably Verizon, while the branded ball return featured logos for Simple Mobile, Total Wireless, and TracFone. Each player repped one of these providers under the Verizon umbrella, turning every round into a mini face-off for brand loyalty.
A custom leaderboard kept the pressure high and the competition tighter than a playoff bracket. An announcer hyped the action, and as the crowd gathered to watch the shots fly, it wasn’t long before a clear MVP emerged—Will—who walked off with a pair of AirPods Max and some serious bragging rights.
From Vendor to Vibe
By leaning into gamification, Verizon transformed its booth into an experience. The activation didn’t just draw attention—it earned it. Attendees didn’t just engage; they aligned. In a sea of vendors, Verizon managed to feel personal. And when brand affinity starts with a three-pointer, you’ve already won.
Props to Sparks & Freeman
Sparks
Sparks is a global experiential marketing agency that specializes in creating connection-driven brand experiences. From trade shows to immersive environments, Sparks helps brands make lasting impressions through creative strategy, design, and flawless execution.
Freeman
Freeman is a leading global event and brand experience company. Known for its end-to-end services—from logistics to design to digital integration—Freeman helps brands deliver seamless and impactful event experiences that move people and business forward.
Verizon Wireless
Verizon Wireless is one of the largest telecommunications providers in the U.S., offering reliable network services and innovative solutions for both consumers and businesses. Through strategic brand activations and partnerships, Verizon continues to lead the way in connectivity and customer engagement.
Best Buy
Best Buy is a leading consumer electronics retailer, known for delivering expert service and innovative tech solutions. With a strong focus on employee recognition and growth, the company is committed to creating a culture of excellence for both its team and customers.
