The NAR NXT event isn’t just about industry insights—it’s about connection, and this year’s Bank of America® Tailgate Party hit the mark. Held on Saturday, November 9th, at the Boston Convention and Exhibition Center, this activation transformed Booth #2034 into a game-day haven. With the help of Octagon, Bank of America’s trusted marketing partner, and Interactive Entertainment Group, the experience brought together branding, fun, and fanfare for an unforgettable afternoon.
Tailgate Meets Experiential Marketing
Octagon, a global leader in sports and entertainment marketing, is known for creating experiences that build powerful brand connections. For Bank of America, Octagon envisioned a tailgate-inspired event that resonated with attendees at NAR NXT. With expertise in interactive experiences, Interactive Entertainment Group was brought in to execute the vision with precision and creativity. The result? A vibrant, immersive activation that showcased Bank of America’s commitment to fostering relationships.
At the heart of the event was Giant Beer Pong, a scaled-up twist on the party classic. Complete with custom-branded red cups featuring the Bank of America® logo, the game drew steady crowds throughout the day, encouraging friendly competition and plenty of photo-worthy moments.
Collaboration at Its Best
This event highlighted the power of collaboration. Octagon’s strategic vision and Interactive Entertainment Group’s ability to deliver seamless, impactful activations created an experience that stood out. Together, they ensured every detail aligned with Bank of America’s goals, from custom branding to the logistics that made the event a success.
For attendees, the Bank of America Tailgate Party wasn’t just a break from the conference—it was a chance to connect, unwind, and have fun. For the brands behind it, it was proof that teamwork can elevate events to the next level.
Octagon is a trailblazer in sports and entertainment marketing, dedicated to creating experiences that build lasting connections between brands and their audiences. With decades of expertise, Octagon specializes in designing and executing immersive activations that amplify brand storytelling. Whether it’s for major global brands or niche campaigns, their work consistently delivers meaningful and impactful engagements.
Bank of America is more than a financial institution—it’s a partner in empowering communities, businesses, and individuals. With a focus on fostering connections through innovative initiatives, Bank of America goes beyond banking to create memorable experiences that resonate with people on a personal level. Their tailored approach to brand activations brings their values to life in dynamic and impactful ways.
