From May 22 to 25, the Indianapolis Motor Speedway buzzed with more than just the roar of engines. In collaboration with Sportfive, we reintroduced the Gainbridge Speed Reflex Challenge, an interactive experience designed to test fans’ reflexes against the clock.
The Challenge: Beat Colton Herta’s Score
At the heart of the activation was the Batak Pro Challenge, a high-energy game that pushed participants to their limits. The goal was straightforward: match or surpass Colton Herta’s reflex score. Those who succeeded walked away with exclusive prizes, turning the challenge into a must-visit attraction for attendees.
Branding in Motion
The Batak Pro unit was custom-wrapped to highlight the partnership between the Indy 500 and Gainbridge, ensuring brand visibility throughout the event. Its strategic placement and engaging design drew in crowds, making it a focal point in the fan zone.
Engaging Fans, One Reflex at a Time
The 2025 iteration of the Gainbridge Speed Reflex Challenge built upon the success of the previous year, offering fans an opportunity to engage directly with the spirit of racing. By challenging themselves to beat a professional driver’s score, attendees became part of the action, creating memorable experiences that resonated beyond the track.
As the checkered flag waved on May 25, the Gainbridge Speed Reflex Challenge stood as a testament to the power of interactive activations in enhancing fan engagement and brand presence at major sporting events.
Sportfive is a global sports marketing agency that specializes in connecting brands, rights holders, media platforms, and fans. They leverage their extensive network and expertise to create powerful partnerships and innovative marketing solutions that drive engagement and maximize the value of sports sponsorships.
The Indy 500, also known as the Indianapolis 500, is one of the most prestigious automobile races in the world. Held annually at the Indianapolis Motor Speedway, it is a cornerstone event in the IndyCar Series, attracting top drivers and massive global audiences with its thrilling high-speed competition and rich history.
Gainbridge is a digital platform offering straightforward financial products that empower individuals to take control of their financial future. Known for its innovative approach to investment and annuities, Gainbridge simplifies the process of securing financial growth and stability, making it accessible to a broad audience.
