At this year’s Bitcoin 2022 conference, crypto storage company Arculus partnered up with Pinpoint to generate some major buzz both in-person and online. Featuring a fully branded exterior, our social media powered vending machine had attendees lining up for the chance to win up to $1000 in Bitcoin. After scanning a QR code on the unit, attendees were promoted to answer a few quick questions regarding their personal experience with crypto:
1. When did you buy your first crypto
2. Do you have a cold storage wallet
After submitting a response and posting an auto populated message to Twitter, a color coded “Bitcoin” dispensed automatically from the machine. From physical prizes like a Beats Pill to digital ones like $250 in crypto, each colored coin had a different value. Over the course of four days, Arculus vended over 800 prizes.
Not only did this activation generate brand awareness for the crypto storage company, but it also provided it with valuable data on prospective customers.
Developed by CompoSecure, Arculus is the revolutionary new cold storage wallet solution for securing your crypto. Ancient Romans called on Arculus, the guardian god of safes and strongboxes, to ensure the protection of their cherished possessions. Today, Arculus is the contemporary incarnation of this vigilant deity, ensuring the safe, strong security of your critical digital assets and identity.
Bitcoin 2022 is the world’s largest Bitcoin gathering featuring the top speakers, sponsors and guest list in the industry. The parent company of the conference is BTC, Inc whose mission is “propelling the world towards hyperbitcoinization.”
Pinpoint is a full-service promotional marketing agency with some serious in-house production and fabrication capabilities. The company is able to brand and customize almost any product or space to captivate audiences and help create unforgettable share-worthy experiences that connect people with brands.