At this year’s EDUCAUSE Annual Conference, where cutting-edge technology meets the higher ed world, Jenzabar was ready to make waves. As an education technology powerhouse, Jenzabar specializes in software that empowers institutions to deliver a more personalized, data-driven educational experience. Their mission? To help schools harness the power of technology for a transformative impact on students and faculty alike.
Given EDUCAUSE’s role as the premier event for technology professionals in education, Jenzabar knew their booth had to do more than inform—it had to captivate. Enter Interactive Entertainment Group’s Mixed Reality Axe Throwing, a crowd-pleaser that adds an immersive, unexpected twist to any activation. But this wasn’t just about hitting targets; it was about hitting the message. In Jenzabar’s case, “How’s Your AIm?” became a playfully on-point tagline, emphasizing their commitment to AI and predictive analytics in education.
With our Mixed Reality Axe Throwing, attendees were drawn into a new kind of interaction, one that blended physical skill with digital immersion. This unique setup let participants step up, take a rubber axe, and aim for targets projected on-screen. As axes hit the mark, animated visuals and a custom score tracking system brought the experience to life, transforming the booth from a mere pitstop into an engaging destination.
The experience was a perfect match for EDUCAUSE, where professionals are looking to make meaningful connections and gain insights into the future of tech in education. For Jenzabar, it illustrated their message: leveraging the “aim” of AI in helping institutions make data-driven decisions that enhance learning outcomes. Every bullseye hit on the axe-throwing screen symbolized Jenzabar’s promise to help institutions “hit the mark” with their AI capabilities.
Why It Worked
In the context of EDUCAUSE, where hundreds of exhibitors compete for attention, Jenzabar stood out not just by showcasing their solutions but by creating a memorable experience. The Mixed Reality Axe Throwing didn’t just bring people to the booth; it got them talking and thinking about Jenzabar’s approach to data and AI. It was a bold move that combined physical engagement with digital savvy, reflecting Jenzabar’s forward-thinking approach to tech in higher education.
Jenzabar is a leader in education technology, specializing in solutions that empower higher ed institutions to transform learning experiences through data-driven insights and personalized technology. With a suite of cloud-based platforms, Jenzabar helps colleges and universities streamline operations, optimize student success, and leverage the power of AI to make more informed decisions. The company’s mission is clear: to enhance how education works for students and educators alike, making campuses more adaptable, accessible, and impactful.
The EDUCAUSE Annual Conference is the go-to event for education and technology professionals who are shaping the future of higher ed. Known for bringing together thousands of attendees, the conference offers a rich mix of workshops, thought leadership sessions, and cutting-edge showcases that highlight how innovation is reshaping campus experiences. With a focus on everything from AI and cybersecurity to instructional technology, EDUCAUSE is the epicenter for new ideas and solutions driving change in the education sector.
