On a busy trade show floor, visibility only gets a brand so far. The real win is giving attendees a reason to stop, participate and spend more time in the booth. At Optometry’s Meeting 2026 at the Phoenix Convention Center, 3D Exhibits brought that thinking to life for its client, ACUVUE, with an activation built around focus, speed and possibility.
A Fast Test of Focus
We helped enhance the booth with our Reaction Attraction, a quick-play challenge that put attendees’ reflexes to work.
Once the experience began, 12 LED batons dropped at random. Players had to react quickly and catch as many as possible before they reached the floor. The simple format made it easy to understand, satisfying to play and strong for repeat participation.
More Parameters, More Possibilities
The customization went beyond ACUVUE’s logo. Individual batons highlighted three contact lens options for astigmatism: ACUVUE VITA, ACUVUE OASYS with HYDRACLEAR PLUS and ACUVUE OASYS 1-Day with HydraLuxe.
The center of the player platform carried the message, “More Parameters. More Possibilities.” Together, the branded batons and platform connected the physical challenge to ACUVUE’s broader product portfolio. Each catch gave attendees a quick look at a different option while keeping the campaign message central to the experience.
Built to Stop Traffic
Reaction Attraction gave the ACUVUE booth a compact, high-energy traffic builder that worked naturally within the exhibit environment. The movement of the falling batons caught attention from the aisle, while the quick rounds kept participation moving.
Together, 3D Exhibits and Interactive Entertainment Group turned a focused brand message into something attendees could see, play and remember.
3D Exhibits creates and manages custom trade show exhibits and immersive brand experiences designed to attract audiences, encourage engagement and support measurable growth.
ACUVUE is a Johnson & Johnson contact lens brand offering options for a range of vision needs, including nearsightedness, farsightedness, astigmatism and presbyopia.
Optometry’s Meeting is the American Optometric Association’s annual event, bringing together doctors of optometry, students, paraoptometric professionals and industry partners for education, networking and new developments in eye care.
