When it comes to launching one of the most anticipated games of the year, a simple celebration won’t cut it. So when Haus of Park teamed up with Monster Hunter Wilds to throw an epic launch party at NRG Spectrum Castle, they needed experiences that truly immersed fans in the thrill of the hunt. That’s where we came in.
At Interactive Entertainment Group, we know that the best activations don’t just entertain—they pull attendees into the world of the brand. Enter our Batak Pro Challenge, reimagined for Monster Hunter Wilds with custom-branded graphics that turned every reaction test into a battle for survival.
Reflexes, Reactions, and the Spirit of the Hunt
In Monster Hunter Wilds, players rely on lightning-fast reflexes to track, dodge, and strike at the perfect moment. The Batak Pro Challenge channeled that same intensity into a real-world competition, putting fans’ reaction speeds to the test in a branded experience that felt like an extension of the game itself. With every flashing light hit, players could feel the adrenaline rush—much like facing down a massive monster in-game.
A Party Worthy of a Legend
This wasn’t just an activation; it was a full-scale Monster Hunter experience. With Rockstar Energy fueling the hunt, NRG bringing the ultimate gaming venue, and Capcom delivering the most anticipated release in the franchise, the night was packed with lxarger-than-life moments. And while the game itself is all about the pursuit of legendary creatures, attendees walked away with something just as thrilling—bragging rights from the ultimate reaction-speed showdown.
Want a launch event that keeps attendees engaged long after the last boss battle? Let’s talk. We know how to turn fan excitement into fully immersive, high-energy brand activations—because when it comes to events, we’re always ready for the next hunt.
Haus of Park specializes in creating unforgettable brand experiences that blend culture, creativity, and community. From large-scale activations to intimate pop-ups, they bring bold ideas to life, ensuring every event leaves a lasting impact. With a deep understanding of storytelling and engagement, Haus of Park transforms brand visions into immersive, interactive moments that captivate audiences.
