UKG Aspire returns to Mandalay Bay November 3–6, drawing more than 5,000 HR, payroll, IT, operations, and business leaders focused on AI at work, resilience in a shifting economy, talent retention, smarter workforce management, and future-proofing payroll. With so many decision-makers in one place, UKG needed a sponsorship prospectus that didn’t just outline benefits but sparked imagination.
That’s where we came in.
Expanding What Sponsorship Can Look Like
To help UKG elevate their offering, we showcased a series of interactive experiences—each fully brandable, each designed to help sponsors understand exactly what kind of engagement they could own. The goal: highlight possibilities, inspire participation, and turn sponsorship into something attendees would actually line up for.
Treats with a Twist
A category built around treats that double as traffic drivers.
With Robo Ice Cream, sponsors were shown how a robotics-powered dessert station could become a visual and social draw. Branding the booth transforms every swirl into a moment of exposure.
The Automated Cotton Candy Art Machine demonstrated how branded cotton-candy art turns a whimsical moment into steady engagement.
Photo Ops With Built-In Shareability
A pair of visual experiences designed for branded takeaways and social splash.
The AI Photo Booth showcased custom prompts themed around Las Vegas—Strip skyline, neon signage, casino interiors—along with branded footers to illustrate sponsor exposure in every generated portrait.
The Virtual Graffiti Wall allowed attendees to create digital art using branded tools, with a custom footer reinforcing sponsor visibility throughout each creation.
Competition That Keeps Attendees Coming Back
Engagement built around skill, speed, and a little friendly rivalry.
The Urban Hoops example featured custom signage, a branded ball return, and a leaderboard to demonstrate how sponsors can anchor a repeat-play challenge.
The Giant Pac Man Battle offered a nostalgia-driven face-off, showing sponsors how classic gameplay turns into a steady stream of crowd energy.
High-Energy Moments That Pull People In
Quick-hit interactions designed for instant visibility and fast foot traffic.
The Cash Cube highlighted how a full custom wrap transforms a high-energy grab-what-you-can moment into a branding beacon.
The Experiential Vending Machine showcased how curated rewards and a fully wrapped exterior turn product sampling into an owned, story-driven touchpoint.
Why It Resonated
Aspire attendees are future-focused and tech-curious, making engagement-based sponsorships a natural fit. By structuring the prospectus into clear categories—food, photo ops, competition, and high-energy draws—UKG showed partners exactly how they could show up in a way that feels modern, memorable, and aligned with the spirit of the conference.
The result: a prospectus built not just to inform, but to inspire.
UKG is a global leader in workforce management and human capital solutions, helping organizations support their people through technology that enhances productivity, culture, and operational clarity. With a commitment to innovation and a people-first philosophy, UKG empowers teams with tools that streamline workflows, strengthen connection, and drive measurable business impact across industries.
UKG Go-To-Market Kickoff 2025 brought teams and partners together in Nashville from October 6–9 at the Gaylord Opryland Resort. Designed to align strategy for the coming fiscal year, the conference centered on AI, innovation, partnership growth, and maximizing the UKG product ecosystem. With exhibitors, sponsors, and hands-on engagement touchpoints throughout the venue, the event created space for collaboration, momentum, and shared direction heading into 2026.
