6 Sizzling Sports Marketing Ideas for Summer

May 3, 2023

Summer is the perfect time for sports marketing activations that are cheeky, fun, and engaging. Brands can tap into the excitement of summer sports like baseball, soccer, and tennis to create memorable experiences for fans. Whether you’re looking to promote a new product, raise brand awareness, or simply connect with sports fans, keep reading for six sizzling ideas:


1. Host a Holographic Meet and Greet

Proto Hologram
Proto Hologram | Interactive Entertainment Group

Hosting a holographic meet and greet can provide a unique and immersive experience for attendees, allowing them to interact with a virtual version of the player in real-time. It can also save time and resources by eliminating the need for travel.


2. Use Branding and Customization

Sit Down Soccer
Sit Down Soccer | Interactive Entertainment Group

Customization allows you to tie the experience back to your brand. Branding elements like logos, color schemes, and slogans help to create a unique and recognizable identity that can stay with attendees long after the event is over.


3. Leverage Mixed Reality

Multiball LED
Multiball LED | Interactive Entertainment Group

Incorporating mixed reality gaming can enhance the fan experience by providing fans a new way to engage with the sport, potentially attracting a younger and more tech-savvy audience. Additionally, mixed reality gaming can offer sponsorship and advertising opportunities for brands, creating a new revenue stream for the sporting event.


4. Incorporate Competition

Rock'Em Sock'Em Robots
Rock’Em Sock’Em Robots | Interactive Entertainment Group

Whether it’s through friendly games or high-stakes contests, competition adds an element of excitement that can help your events reach new heights and deliver better results. When attendees secure a spot on your leaderboard or earn a prize, their brains release dopamine, which reinforces their behavior and motivates them to continue interacting with your game and brand.


5. Go Big or Go Home

Giant Human Claw Machine
Giant Human Claw Machine | Interactive Entertainment Group

Giant games take the nostalgia of classic arcade and board games from throughout the ages and blow them up into a fresh new format. Create a spectacle with life-sized versions of fans’ favorite games that they can’t help but to share on social media.


6. Make it an Adventure

Mobile Zip Line
Mobile Zip Line | Interactive Entertainment Group

No brand was ever remembered by playing it safe. If you want to make a lasting impact, consider incorporating interactive experiences that take fans outside of their comfort zone like a mobile zip line or even a surfing simulator.


Overall, summer is a great time to get creative and have some fun with sports marketing activations. By tapping into the excitement of summer sports, brands can create experiences that are memorable, engaging, and sure to leave fans wanting more.

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