5 Strategies to Boost Trade Show Booth Engagement

March 28, 2023

Trade shows can be an excellent opportunity to showcase your products or services and build relationships with potential customers. However, with a sea of exhibitors competing for attention, it’s essential to have strategies in place to engage attendees at your booth. Here are five strategies to boost trade show booth engagement:


1. Brand Everything

Roll-a-Ball Racing
Roll-a-Ball Racing | Photo Credit: Interactive Entertainment Group

A branded game can attract the attention of attendees and make your booth stand out from the crowd. By incorporating your brand messaging and values into the game, you can reinforce your brand identity and create a memorable experience for attendees.


2. Make it shareable

Selfie Hashtag Photo Booth
Selfie Hashtag Photo Booth | Photo Credit: Interactive Entertainment Group

Make your booth sharable by incorporating social media into the experience. Not only does social media integration promote real-time attendee engagement, but it can also help increase brand awareness by promoting your products or services to a wider audience.


3. Incorporate Swag

Prize Crane
Prize Crane | Photo Credit: Interactive Entertainment Group

Swag can serve as a tangible reminder of your brand and products, increasing the likelihood that attendees will remember you long after the trade show. But rather than simply offering it to anyone who stops by, make the process of earning the swag an experience with interactive games and activities.


4. Host a Competition

Virtual Racing Chairs
Virtual Racing Chairs | Photo Credit: Interactive Entertainment Group

Competition is a fundamental part of human nature, making it a no-brainer for attendee engagement. Whether an attendee wins or loses the competition, they’ll enjoy the experience and will likely remember your name. Take the competition a step further with a custom leaderboard to keep attendees coming back to your booth.


5. Demonstrate Your Offerings in a Unique Way

Giant iPhone
Giant iPhone | Photo Credit: Interactive Entertainment Group

Live demonstrations or presentations can be a powerful way to showcase your products or services and educate attendees. But rather than your typical presentation, think out-of-the-box and present your offerings in an interactive way.

Share it on: