The Super Bowl isn’t just a game—it’s a cultural moment that brings people together. From appreciation events and hospitality suites to brand pop-ups and activations, it’s the perfect opportunity to create connections and engage fans on the grandest stage. Here are 12 sports-inspired experiences to channel the excitement of game day into unforgettable experiences for your event.

The Football Challenge lets fans channel their inner quarterback, testing their skills with high-stakes passes and game-winning plays. It’s an active, competitive experience that amplifies the playoff excitement.

Let fans put their football knowledge to the test with Game Show Mania. This interactive trivia game delivers fast-paced competition with a playoff twist, fostering lively engagement while connecting fans through their love of the game.

Bring fans closer to their heroes than ever before with the Proto Hologram. Whether chatting with NFL icons or delivering sponsor messages, this futuristic technology creates hyper-realistic interactions that are personal, memorable, and completely unique.

Take a classic and make it your own with Roll-A-Ball Horse Racing. This arcade-style game becomes a fully customizable fan favorite. With endless customization options, it’s the perfect mix of nostalgia and creativity for any brand.

Combine the precision of darts with the energy of football, and you’ve got Giant Football Darts. This oversized inflatable game invites fans to aim, throw, and cheer their way through a uniquely interactive competition.

The Experiential Vending Machine takes fan engagement to the next level by rewarding interaction with playoff swag or sponsor-branded items. But here’s the game-changer—it includes a custom form that collects valuable attendee data.

Forget passive spectating—fans can be the claw. The Giant Human Claw Machine immerses attendees in a playful adventure, diving into game-day swag or snacks. It’s a showstopper that transforms playoff energy into unforgettable, shareable moments.

When sports meet tech, magic happens. The MultiBall LED is an interactive wall that lets fans showcase their skills in a fast-paced, gamified setting. Perfect for friendly rivalries or keeping the energy high, this activation bridges the gap between physical activity and digital fun.

The Ultimate Sports Arena puts fans directly into the action. From throwing touchdowns to sinking buzzer-beaters, this virtual simulator provides a taste of being on the field, creating an engaging and immersive connection to the sport.

Bring fans face-to-face with their heroes—virtually. The Mirror Meet and Greet Photo Booth allows attendees to snap photos with lifelike images of NFL stars, creating personalized keepsakes that capture the Super Bowl spirit.

Capture the thrill of the game with Custom Sports Trading Cards. This interactive experience lets fans star in their very own trading card, complete with a professional sports-themed design, custom branding, and personalized stats. These keepsakes not only engage attendees but also leave them with a lasting memory tied to your event.

Have an idea that goes beyond the playbook? We’ll bring it to life. Take Pepsi’s Taste of the Super Bowl activation—a multisensory brand experience tailored to the big game. From immersive technology and branded games to one-of-a-kind moments, we specialize in creating completely customized activations that deliver unforgettable engagement. If you can dream it, we can build it.
Custom Experiences for Any Event Type
Whether you’re planning a hospitality suite, appreciation event, brand pop-up, or fan activation, these interactive experiences are designed to enhance engagement and make your brand unforgettable. From diving into swag pits to virtually meeting NFL legends, the possibilities are endless. Ready to make your mark on the Super Bowl? Let’s craft an experience that’s as epic as the game itself.