12 Ways to Put the “Super” in Super Bowl Event Engagement

January 9, 2025

The Super Bowl isn’t just a game—it’s a cultural moment that brings people together. From appreciation events and hospitality suites to brand pop-ups and activations, it’s the perfect opportunity to create connections and engage fans on the grandest stage. Here are 12 sports-inspired experiences to channel the excitement of game day into unforgettable experiences for your event.

Football Challenge | Experience by Interactive Entertainment Group
Football Challenge | Experience by Interactive Entertainment Group

The Football Challenge lets fans channel their inner quarterback, testing their skills with high-stakes passes and game-winning plays. It’s an active, competitive experience that amplifies the playoff excitement.

Game Show Mania | Experience by Interactive Entertainment Group
Game Show Mania | Experience by Interactive Entertainment Group

Let fans put their football knowledge to the test with Game Show Mania. This interactive trivia game delivers fast-paced competition with a playoff twist, fostering lively engagement while connecting fans through their love of the game.

Proto Hologram | Book with Interactive Entertainment Group
Proto Hologram | Book with Interactive Entertainment Group

Bring fans closer to their heroes than ever before with the Proto Hologram. Whether chatting with NFL icons or delivering sponsor messages, this futuristic technology creates hyper-realistic interactions that are personal, memorable, and completely unique.

Roll-a-Ball Racing | Experience by Interactive Entertainment Group
Roll-a-Ball Racing | Experience by Interactive Entertainment Group

Take a classic and make it your own with Roll-A-Ball Horse Racing. This arcade-style game becomes a fully customizable fan favorite. With endless customization options, it’s the perfect mix of nostalgia and creativity for any brand.

Giant Football Darts at NY Giants Fan Fest | Experience by Interactive Entertainment Group
Giant Football Darts at NY Giants Fan Fest | Experience by Interactive Entertainment Group

Combine the precision of darts with the energy of football, and you’ve got Giant Football Darts. This oversized inflatable game invites fans to aim, throw, and cheer their way through a uniquely interactive competition.

Experiential Vending Machine | Experience by Interactive Entertainment Group
Experiential Vending Machine | Experience by Interactive Entertainment Group

The Experiential Vending Machine takes fan engagement to the next level by rewarding interaction with playoff swag or sponsor-branded items. But here’s the game-changer—it includes a custom form that collects valuable attendee data.

Giant Human Claw Machine | Experience by Interactive Entertainment Group
Giant Human Claw Machine | Experience by Interactive Entertainment Group

Forget passive spectating—fans can be the claw. The Giant Human Claw Machine immerses attendees in a playful adventure, diving into game-day swag or snacks. It’s a showstopper that transforms playoff energy into unforgettable, shareable moments.

Multiball LED | Experience by Interactive Entertainment Group
Multiball LED | Experience by Interactive Entertainment Group

When sports meet tech, magic happens. The MultiBall LED is an interactive wall that lets fans showcase their skills in a fast-paced, gamified setting. Perfect for friendly rivalries or keeping the energy high, this activation bridges the gap between physical activity and digital fun.

Ultimate Sports Arena | Experience by Interactive Entertainment Group
Ultimate Sports Arena | Experience by Interactive Entertainment Group

The Ultimate Sports Arena puts fans directly into the action. From throwing touchdowns to sinking buzzer-beaters, this virtual simulator provides a taste of being on the field, creating an engaging and immersive connection to the sport.

Mirror Meet and Greet Photo Booth | Experience by Interactive Entertainment Group
Mirror Meet and Greet Photo Booth | Experience by Interactive Entertainment Group

Bring fans face-to-face with their heroes—virtually. The Mirror Meet and Greet Photo Booth allows attendees to snap photos with lifelike images of NFL stars, creating personalized keepsakes that capture the Super Bowl spirit.

Custom Sports Trading Cards | Experience by Interactive Entertainment Group
Custom Sports Trading Cards | Experience by Interactive Entertainment Group

Capture the thrill of the game with Custom Sports Trading Cards. This interactive experience lets fans star in their very own trading card, complete with a professional sports-themed design, custom branding, and personalized stats. These keepsakes not only engage attendees but also leave them with a lasting memory tied to your event.

Pepsico Custom Inflatable Activation | Experience by Interactive Entertainment Group
Pepsico Custom Inflatable Activation | Experience by Interactive Entertainment Group

Have an idea that goes beyond the playbook? We’ll bring it to life. Take Pepsi’s Taste of the Super Bowl activation—a multisensory brand experience tailored to the big game. From immersive technology and branded games to one-of-a-kind moments, we specialize in creating completely customized activations that deliver unforgettable engagement. If you can dream it, we can build it.

Custom Experiences for Any Event Type

Whether you’re planning a hospitality suite, appreciation event, brand pop-up, or fan activation, these interactive experiences are designed to enhance engagement and make your brand unforgettable. From diving into swag pits to virtually meeting NFL legends, the possibilities are endless. Ready to make your mark on the Super Bowl? Let’s craft an experience that’s as epic as the game itself.

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